Cookie Policy

Manage your cookie preferences

You can amend your cookie preferences at any time. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of our website may not be available to you.

You will be given an opportunity to re-confirm your preferences on a periodical basis.

What is a cookie?

We use cookies and similar technologies like tags and pixels to help personalise and improve your experience when using our website, as well as to provide you with relevant online advertising.

Cookies are small files which are stored on your computer, mobile or handheld device (such as ‘smart phones’ or ‘tablets’) when browsing a website. These cookies are used to hold a small amount of data as detailed below. These cookies are accessed either by our website or your computer/device. This allows our website to deliver a page tailored to you to enhance your shopping experience.

We use both session-based and persistent cookies on our website. Session cookies are deleted automatically when you leave a website or close your browser. Persistent cookies are stored on your computer or device and are not deleted when the browser is closed – these cookies must be ‘manually’ deleted if you want to remove them.

These cookies may be placed on our websites by us or by authorised and trusted third parties. While these third parties are primarily collecting this information on our behalf, some of these third parties may also use the information which is collected for their legitimate business interests, including to improve their own services, and to maintain the security of their systems.

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

The wilko website will be scanned for new cookies on a regular basis, these will be updated accordingly.

Managing Cookies

When you visit our website you will be required to record your consent preference(s) via a pop-up for non-essential cookies to be stored on your device. You can still continue to browse the wilko website due to the strictly necessary cookies which will remain active, however you may encounter a limited experience. This will also apply when you select “Reject All”. As soon as you click on “Accept All”, you consent to us using all cookies and similar technologies as described in the cookie banner and cookie statement. However should you restrict or block cookies on our website there may be an effect on the functionality of our website. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of our website may not be available to you.

You can amend your cookie preferences at any time using the settings button at the top of this page.

Blocking/Managing Cookies (Browser)

In addition to managing your cookies through the cookie settings on, most browsers also allow you to refuse cookies within their respective settings. See the below instructions for blocking cookies via the browser:

Please note: Blocking certain cookies will have a negative impact upon the usability of the website and may limit or prevent using the website’s features.

Deleting cookies (Browser)

You can also delete cookies already stored on your computer via your web browsers settings. See the below instructions for deleting cookies via the browser: